Brief - Design a Strawberry and blueberry, water-based drink which reflected Piccolo’s existing products whilst, when placed next to each other could be immediately told apart. Next create a post for social media that visualises “always sustainably sourced”.
Solution - I produced a bold and playful design, using natural colours to reflect Piccolos existing products and to indicate the organic content of the drink.
Piccolo is an environmentally conscious company, so I created my design using collage as it is a relatively sustainable medium.
For the social post, I researched their existing social media. I used the colour scheme and minimalist style I identified as their visual language, and I produced a short, animated clip of a plant blossoming, revealing a Piccolo pouch to insinuate the organic content. I then paired this with the tagline “Growing a greener future”.