Juice Pouch
Client
Piccolo
Year
2022
Brief - Design a Strawberry and Blueberry, water-based drink which reflected Piccolo’s existing products whilst, when placed next to each other could immediately be told apart. Next create a post for social media that visualises “always sustainably sourced”.
Solution - I produced a bold and playful design, using natural colours to reflect Piccolos existing products and to indicate the organic content of the drink.
Piccolo is an environmentally conscious company, so I created my design using collage as it is a relatively sustainable medium and has an organic feel.
For the social post, I researched their existing social media. I employed Piccolo's corporate colour scheme and minimalist style. I identified their visual language, and produced a short, animated clip to harmonise. I created a clip of a plant blossoming, revealing a Piccolo pouch to insinuate the organic content. I then paired this with the tagline “Growing a greener future”.
