Brief - Create a design for a whole bean coffee foil bag under the brand Amaroy that refers to its origin Nicaragua. Needs to be clearly recognisable as a coffee product.
Solution - I researched Nicaragua to identify what the country is known for – Its rainforest and mountain scape. I also found out that the country is known for its tropical birds, especially the Turquoise-browed Motmot. I designed two different options. The first a decorative illustration of the Jungle with the Turquoise-browed Motmot featured on a stamp, and a watermark of the shape of the country of the label. I insured that the product was identifiable as coffee by including coffee beans in the illustration and using coffee bean icons as a scale to measure the intensity of the coffee.
I also designed a more minimal second option. This illustration features the Nicaragua mountains, which also features the same coffee bean scale and a large flash with a coffee bean at the centre.