Baby Wipes
Client
Albertsons -
Open Nature
Year
2022
Brief - Produce a design for Open Nature's Baby wipe range which will eventually be applied to all baby hygiene products by the brand. Key requirement was to highlight the brand's environmental credentials.
Solution - I produced three different designs all featuring green landscapes to suggest the eco-conscious element of the brand. I illustrated the packaging using rounded geometric shapes to imply that the product is child friendly and soft against delicate skin.
I also produced different elements to hold call out text, such as clouds, trees and hot air balloons, in order to produce a more playful feel to the packaging.
Through my research into existing products I found some brands used photography of babies, this quickly allowed consumers to identify the age of the child the product was aimed at. I chose to follow this trend for one of my options, which was ultimately chosen by the client.
