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Brief - Produce a design which reflects the environmental benefits of Oat Miilk.
Solution - I wanted to create a design that was attractive to young people aged 18 to 30 as this demographic is more aware and concerned about their environmental impact. I did this by creating decorative and graphic packaging, that instantly implies it is environmentally friendly values due to its green colour scheme.
My textured illustration was inspired by the British countryside as Oat Milk is one of the few dairy alternatives that can be produced in the UK, resulting in a smaller carbon footprint compared to other milk alternatives.
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