Alpro
re-design

Client

Self initiated  

Year

2020

Brief - Produce a design which reflects the environmental benefits of Oat milk.

Solution - I wanted to create a design that was attractive to young people aged 18 to 30 as this demographic is becoming more aware of their environmental impact. I did this by creating decorative and graphic packaging, that instantly implies it is environmentally friendly due to its green colour scheme.

My textured illustration was inspired by the British countryside as Oat milk is one of the few dairy alternatives that can be fully produced in the UK, which means it has a smaller carbon footprint compared to other milk alternatives.

Milk spread.png